Over a decade’s experience at top agencies including work as a strategic advisor on a number of Initial Public Offerings on the London Stock Exchange and also several large M&A deals, means that Cass understands the media, but also the business of brands. This, combined with a strong black book of consumer travel and lifestyle contacts across all media platforms, creates a force to be rivalled with in the industry.
Previously she was PR Director at travel specialist, Rooster where she achieved industry recognition for her campaigns within PR Week. Cass also has advanced online PR skills, including experience with successful viral campaigns.